It all depends specifically on what you are looking for. Yes, you are homing into a particular product or service niche, but you also want a little bit more from your online consumer experience. So, for instance, if you wish to derive full benefit from unbiased and expertise driven product review processes and platforms, you could find yourself online with independent review guides like the Gray Review. One of the main purposes behind the running of a website like Gray Review is to always act on the side of the consumer.
You could just say that it is a writerly exercise being carried out here because the product reviewer is giving his readers information that they want to see. The best reviewers out there and there are a few, get paid really well. They do not get paid directly by the manufacturer or owner of the product or service under review. What drives their price up is their ability to complete best market research principles and practices to zone in to what online customers are really looking for.
These days, top reviewers are utilizing the best IT engineering or search engine optimization (SEO) skills and tools to come up with the goods if you will. Once they have collated all essential data, they can then proceed to write away with gay abandon in accordance with their mission statement, usually expressed on their home page in as many words. For instance, a reviewer is in this practice because he really loves to write.
Because it is his passion, he essentially treats it as his hobby. You could just say that this is not his day job. And if he has managed to reveal this much to you, you could be dealing with a rather honest reviewer who does not mind sharing with you his personal tidbits. The thing about showing a personal side is that websites like this do not need to only delve into the humdrum and laborious process of product reviews.
Other interesting bits of information, related to the product or service, or non-related, could be shared for the readers’ pleasure. But the onus is still on you. It is up to you to decide what you are after. Nevertheless, such a personalized guide does not mind sharing specific links with you. All you have to do is ask.